We take a human-centered approach in empowering our clients to consistently drive superior business performances and sustain competitive advantage through Innovation. NSIGHT focuses on the psychology of Innovation, looking at decision-making from multi disciplinary perspectives, to understand how humans process information and generate creative ideas, how groups and individuals make incisive decisions, and how one can foster creativity. NSIGHT uses its proprietary framework, driven by analytics and state-of-the-art business intelligence platforms, called “Corporate Innovation Strategy Architecture (CISA),” to facilitate innovation for its clients. The CISA framework involves an anthropological assessment of the culture of innovation in the organisation and provides a roadmap for building a robust innovation ecosystem. NSIGHT uses both Intelligence Driven Analytical Tools and Generative Techniques to help clients visualize how their new or existing operations could look in the future-and build roadmaps for getting there. NSIGHT’s methods include Business Model Prototyping, Data Visualisation, Intelligence Driven Innovation Strategy, Organisational Design Diagnosis and Qualitative and Quantitative Research.